Target Audience

Who is the target audience for a North London Music based magazine?

-Demographic:
Age
Gender
Location
NRS Social grade
Interests
Hobbies

who would read the magazine?
-Tourists
- People who are interested in music, musicians, live music 
The magazine is meant to be a guide meant to be informative

Uses and Gratifications Theory:
-Information/Knowledge 
Informs the people for specific knowledge
-Entertainment 
It entertains and engage the public
-Social Interaction
It can lead to their being talked about the information 
-Escapism
Distraction or escape from reality
-Personal Identity
Using a piece of media to find out stuff about themselves 
For example the X-Factor is entertaining, it leads to social interaction, escapism and personal identity.

Which uses and gratifications apply to a North London Music Magazine?
*Information
Locations and venues
Events
Upcoming artists
Genres
Festival dates
Times
Ticket Prices
Contact Details

*Personal Identity
Helps people to discover more what they are interested in or into new avenues. Discover more about themselves.

-Entertainment
Interest in music (hobby)

-Social Interaction
Keep up with trends or be the first to know....